What does a good franchise MANUAL contain?

A good franchise system will include a Franchisee Operations Manual, a (head office) Franchisor Operations Manual, a Franchisee Recruitment Manual (for your sales team) and Franchise Training Manuals and materials.

Here, we concentrate on perhaps the most important of these – the Franchisee Operations Manual that you must give to all franchisees as a guide to running your business successfully.

(Note: Some people also call these a ‘Franchise Training Manual’ or ‘Franchise Manual’).

A good Franchisee Operations Manual must:

• Provide information and guidance to franchisees on running your business well.

• Maintain uniform operations, quality and standards in your franchise network.

• Protect your brand and reputation for mutual benefit.

• Accompany and reinforce franchisee training.

• Underwrite all other resources and the support you give franchisees.

• Provide useful and accessible reference.

• Regulate your relationship with franchisees.

• Bolster your franchise agreement and define specifics of clauses referencing ‘the manual’.

• Protect your business and that of your franchisees.

• Be used daily – directly or as the foundation of other resources you give franchisees.

In simple terms, your Franchisee Operations Manual must contain a full ‘how to’ for your business and set out your relationship with franchisees. Get a full and detailed list of suggested contents below.

List of contents:

A full list of contents for a franchise manual is too long to list on one web-page. So instead, we’ve created a full list for you in the following FREE nine-page PDF to download and keep:

Get our free and detailed guide on what to include in operations manuals & franchisee operations manuals, click here (PDF).

We can also write franchise manuals for you in simple and affordable ways. Get in touch.